At iSprouts, we have made ongoing efforts to develop a generic social media content creation process that could be adapted for a variety of corporations and objectives. A number of revisions have been floating around internally at iSprouts, however we have often refered back to an open source draft of such a process by Geoff Livingston, author of “Now is Gone”.
Today I thought I would share our current four pillars of social media content creation used as a base for developing a sustainable dialog between our clients and their audience. It is an evolving work in progress, and as it is based on open source material is released as such as well. I would just ask that if there are any comments or suggestions, please do post a comment, if you do release a modified version, please share with us what you’ve done, and if you do use it please credit and link back to us. We will be releasing a more detailed and extended version of this sometime in the near future, so if you’re interested, do keep a look out for that.
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I love the concept of pillars and having a strategy before executing a social media plan. One comment is to give consideration to defining the vision for the organization , what does it want to achieve? and the mission, why does it exist? in the first pillar. This will give all the other pillars focus and help to align the strategy with the most important results.
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