Helping you create conversations
iSprouts is a digital marketing consultancy based in Hong Kong and focused on the strategic planning and implementation of campaigns that leverage on trends in emerging media. Tools and applications for social interaction are progressing nicely, however their use for corporate and brand building is still in its infancy.
Customers are no longer looking to hear tightly packed marketing messages on polished and sparkling websites. Instead they want an open dialog where there is communication that is not in one direction, but back and forth between the corporations and themselves.
The fundamental difference between social media and traditional digital campaigns is the ability to have a dialogue with your customers, building understanding and empowering brand evangelists. Social media is here, and with consumers generating and consuming more and more of each others content, we believe will be around for a while.
As part of an overall online campaign, the innovative use of Web 2.0 technologies and social media enables us to deliver exceptional and measurable results that are affordable. The benefits of this investment in compelling content are higher levels of engagement, massive expansion of audience sizes through viral growth and the residual benefit of search engine rankings.
At iSprouts, we support a fundamental belief that social media will be the backbone of how corporations will communicate with their customers in the future, and we are thus shaping our key competencies around this belief.
