Helping you connect the pieces
iSprouts uses a holistic approach in social media tactics, techniques, networks, and tools for corporate marketing. We help you create conversations with your audience whether it be customers, staff, investors, or anyone else. We are still here to help you with traditional digital marketing, however we believe in a process that generates a sustainable dialog with your audience, thus increasing your return on marketing spend.
Strategy
Planning - We provide clear, confident strategic plans to help you deliver your business objectives by clarifying your goals, focusing your efforts, and establishing clear and proven measures for success.
Social Media Marketing - We develop strategies for your brand to join in with conversations and create communities, reaping the eventual benefits of buzz, engagement and long-term loyalty.
Insight
Network Mapping - We carefully research and map the networks around your markets, brands, products and services. This provides an understanding of relevant themes, issues, people and social spaces at play and facilitates planning and implementation activities.
Buzz Monitoring - We help identify your requirements for monitoring online conversations, and recommend appropriate processes, tools, and reports. This provides you with a dependable approach for online crisis management, and ongoing benchmarking and measurement of social media initiatives.
Consumer Research - We carry out tailored research to understand where your audience spends time online, which sources they prefer, and which social technologies they currently engage with.
Design
User Experience - We create highly usable designs through a process of research, information architechture, visual design, interaction design, as well as audience profiling for user intimacy.
Brand Experience - We help create better engagement between your brand and its existing and potential customers. We take a strategic approach in integrating the ‘brandscape’ you operate within, with the possible senses and perceptions that can be evoked online.
Conversations
Online Reputation Management - We help you make sense of the mass of information the social web presents. Quickly identifying negative buzz and creating solutions to engage the online community, mitigating the impact, and where possible, turning crisis into opportunities.
Content Strategy - We help you define the story you want to tell, where to tell it, and how best to develop it into an ongoing discussion. By developing a content strategy and planning a content pipeline, a steady stream of engaging content can be delivered to your audience.
Dialogue & Engagement - We help you reach out and engage with valuable, relevant groups of people online. These include blogger outreach, community engagement, customer service and rapid-response services, all of which improve the quality of relationships with online advocates and influencers.
Community Building - We can help germinate and grow your own communities online, either in existing social spaces such as Facebook or on your own platform such as a corporate blog. Over time harnessing a readership that can solve each others problems, spread the word and provide invaluable direct feedback.
Distribution - We help our clients distribute content and messages to the right places and at the right time to reach the desired online community and have a positive affect on their campaign or brand.
Technology
Applications - We translate ideas into engaging websites and applications. By understanding the various technologies available, we design and build viral and sticky applications to help deliver on your strategic mission. Our expertise includes developing:
• Social websites
• Widgets & Facebook applications
• Blog design & build
• Social media press rooms
• Community forums
Platforms - We filter the technology available to suggest the best tools for delivering optimal web design and build for you. We act as an extension of your own internal team and deal with the various partnerships on your behalf.
Innovation - We keep up to date with the latest technologies and identify new tools and services that would benefit your social media infrastructure. We break new ground by delivering these technologies in the projects we undertake.
Measurement
Analyse / learn / improve - Understanding the success of any activity is crucial. Our campaigns are underpinned by a measurement framework from which we can analyse, learn and improve. This approach is based on developing a set of Key Performance Indicators that reflect your objectives, and are flexible enough to accommodate your requirements.
